So, even though I was an atheist, I would often attend church just to make these two elderly people (and my mother) happy. These two godly people didn’t know apologetics but if they had I would have listened to them because I knew they cared about me as a person.Relationships matter.
I have to think that while still relying on the Holy Spirit to bring conviction of sin and the individual's need for the saving relationship with Christ, that we should also be caring and loving to those around us who have not yet repented.
When our friends know that we care not just about winning theological arguments but about their eternal life (both here on earth and beyond), they will be more receptive to our apologetic.